Services
AZ Media provides personalized strategies and tailored services that revolutionize the way its clients communicate and how they’re portrayed, helping to build and establish strong credentials on home ground and in external markets. Our deep understanding of local markets facilitates the transfer of core brand propositions, taking into account cultural sensitivities, and allowing us to succeed where others have not.
Strategic communication
We develop long-term corporate communication plans to boost visibility, revive your brand, build your market image and help you better engage with existing and new audiences. Starting with corporate branding or rebranding to establish your brand personality and assert it through a strong identity and tone of voice carried consistently in your messaging and value propositions in both internal and external communications. Intrinsic to this is CSR, aligned with your values and integrated into your communication strategy.
Public relations
PR is fundamental to building an ongoing relationship with your audience. Our talent lies in cultivating and nurturing relationships with print and broadcast media, a skill that has built us a trustworthy and credible reputation amongst journalists and secured our clients positive media coverage in internationally respected media.
Our PR services include
- Writing your brand/company story
- Key messaging that evolves with your story
- Holding statements in case of crisis
- Generating quality earned media coverage
And while we pull out all the stops for the big announcements in major media, we also keep the conversation going on digital channels, with loyalty-building content.
Reputation management
We monitor, guard, shape and re-shape your public image, successfully setting the story straight and reversing the negative news cycle, particularly for clients in sensitive and challenging business and political environments. Trust, discretion and balance are the foundation of our proven expertise in delivering successful reputation-building communications, restoring confidence in numerous media-shy clients while at the same time reassuring clients and partners.
Country branding
We design and manage destination marketing activities that boost tourism, grow exports and attract foreign direct investment. Our strategies for showcasing the assets, advantages and attractiveness of our institutional and governmental clients, including African countries such as Namibia, South Sudan, Cameroon, Côte d’Ivoire and Angola, have successfully connected them with international markets and investors, resulting in lasting, mutually beneficial global relationships.
Event management
AZ Media’s excellence in organizing and managing world-class events is a source of pride for the firm. Our events and roadshows for high-level government clients, financial institutions, stock exchanges and other high-profile institutions around the world have, without fail, secured concrete results and raised the client’s profile in new markets. And we work hard to make it happen, cherry-picking attendees so that every seat is taken by a qualified investor or a viable partner and calling upon renowned, current experts in their fields as speakers and moderators. The invited media is committed, engaged and vying for exclusive coverage.
